Agreement includes provision of a bespoke Competition Management platform for FIH and its member associations
Lausanne and St.Gallen, Switzerland – 20 December 2021: The International Hockey Federation (FIH) and Sportradar (NASDAQ: SRAD), the leading global sports technology company that creates immersive experiences for sports fans,today announced a global partnership which makes Sportradar the exclusive betting and gaming data rights partner of hockey’s world governing body through to the end of the 2029/30 season.
As part of the agreement, Sportradar will collect and distribute betting data globally from all FIH competitions for the next nine years. This includes approximately 300 matches each season including the FIH Hockey World Cups, FIH Hockey World Cup Qualifiers, FIH Indoor Hockey World Cups, FIH Hockey Pro League and FIH Hockey5s World Cups, as well as the Olympic Qualifiers.
Sportradar will also provide FIH with a bespoke Competition Management platform to manage their tournaments and data more effectively. Intuitive and easy-to-use, the platform is tailor-made to fit FIH’s rules and regulations and will help manage competitions, match results, player statistics, rankings and much more. The Competition Management platform will also be made available to all FIH member associations including continental and national associations. Through a dedicated and focused effort to collect a deeper level of data, FIH will be able to harness the data to provide more insights to engage hockey fans around the world.
As part of the agreement, Sportradar will also provide Integrity Services. Sportradar’s Universal Fraud Detection Service (UFDS), a proven bet monitoring system, will help maintain the integrity of FIH competitions and protect them from match-fixing and other risks. Education and prevention workshops will also be provided to officials.
Ed Blonk, Chief Commercial Officer and Regional CEO APAC, Sportradar said: “Sportradar’s experience and technological know-how will allow us to create bespoke solutions for FIH that will help to elevate the profile of hockey and enable the continued growth of the game. Combined with the expertise in leveraging the power of sports data, we look forward to creating enhanced levels of engagement with hockey fans together with FIH.”
FIH CEO Thierry Weiladded: “One of our key initiatives is to develop exciting and entertaining events that are meaningful for athletes as well as fan-focused to attract new fans and boost participation. With Sportradar’s proven track record supporting some of the world’s biggest sports federations, we are confident that this partnership will largely contribute to growing hockey globally through bespoke data. Furthermore, we’re looking forward to benefitting from Sportradar’s expertise in providing intelligence solutions to maintain sport’s integrity.”
Sportradar is the leading global sports technology company creating immersive experiences for sports fans and bettors. Established in 2001, the company is well positioned at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports-betting operators with a range of solutions to help grow their business. Sportradar employs more than 2,300 full time employees across 19 countries around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,600 customers in over 120 countries and an official partner of the NBA, NHL, MLB, NASCAR, UEFA, FIFA, ICC, and ITF. We cover more than 750,000 events annually across 83 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.