- Vitality becomes Official Wellness Partner of England Hockey
- Title sponsor of the Vitality Hockey Women’s Hockey World Cup, London 2018
- New sponsorship of ‘Back to Hockey’ development programme
Vitality, the business changing health and life insurance for good, has announced it will become the Official Wellness Partner of England Hockey, which includes title sponsorship of what is now called the Vitality Hockey Women’s World Cup, London 2018.
The sponsorship is part of an innovative health partnership with both England’s men’s and women’s hockey teams. The agreement gives Vitality a wide range of assets, from stadium TV advertising and perimeter board branding at England Hockey matches, to elite player appearances and money-can’t-buy experiences for its members.
Vitality has also announced further major hockey sponsorship, supporting the ongoing growth of the game in England through its partnership with the grassroots programme ‘Back to Hockey’.
The sponsorships are underpinned by Vitality’s mission to encourage more people to improve their wellness through taking up healthy behaviours, including playing sport. The move into hockey further strengthens Vitality’s position in top level and grassroots sport.
Vitality already partners with Arsenal FC, AFC Bournemouth, Liverpool FC, England Rugby, Scottish Rugby, Welsh Rugby, ECB and England Netball. The brand is the title sponsor of the Vitality Westminster Mile, Vitality London 10,000, and the Telegraph Vitality Junior Golf Championship, as well as headline sponsor of parkrun UK with Vitality, and official partner of The Sunday Times Sportswomen of the Year Awards in association with Vitality.
Neville Koopowitz, CEO of Vitality, said: “We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us share the Vitality message. We are excited to be moving into hockey and these sponsorships are a brilliant way to support the continued progress of both the elite and grassroots game while at the same time telling a new audience about Vitality.”
England Hockey Commercial Director Jonathan Cockcroft said: “With our shared values and common goals, we are absolutely delighted to partner with Vitality as our Official Wellness Partner, ‘Back to Hockey’ sponsor and sponsor of the Vitality Hockey Women’s World Cup. With the sport growing at grass roots level across all ages, and next year’s major international event in London, hockey is reaching new heights and we are delighted to move forward with Vitality.”
The sponsorships were launched at an event in Lee Valley Hockey and Tennis Centre at Queen Elizabeth Olympic Park in London, the venue for the Vitality Women’s Hockey World Cup next year.
England Hockey stars Laura Unsworth, Giselle Ansley, Sarah Haycroft, Phil Roper, Adam Dixon and Henry Weir led a special coaching session for a group of people about to take part in the Back to Hockey initiative.
About Vitality – changing health and life insurance for good
Vitality is the insurance business that helps people understand how they can improve their own personal health. Vitality makes it cheaper and easier for its members to get healthy and gives them rewards to keep them motivated, through a range of discounts and incentives.
Vitality believes in the power of sport to help inspire people to live a healthy life, which is why it partners with leading sports figures, teams and events to help share the Vitality message.
Vitality Ambassadors Jessica Ennis-Hill, Maro Itoje, Joe Root, Ellie Simmonds and Jonny Wilkinson are role models who embody the values of Vitality. They are all using their passion for living a healthy lifestyle to motivate others to make positive changes. Taking small steps today can dramatically improve wellbeing over the long-term, regardless of your current state of health.
Vitality is Official Wellness Partner of Arsenal FC, AFC Bournemouth, Liverpool FC, England Rugby, Scottish Rugby, Welsh Rugby, ECB and England Netball. The business is also title sponsor of the Vitality Westminster Mile, Vitality London 10,000, and the Telegraph Vitality Junior Golf Championship, as well as headline sponsor of parkrun UK with Vitality, and Official Partner of The Sunday Times Sportswomen of the Year Awards in association with Vitality.
VitalityHealth is one of the UK’s leading private medical insurers and has pioneered the ‘shared-value’ insurance model. This is a unique approach which delivers value for Vitality members through rewards and ultimately better health. Society as a whole also benefits, as do the company’s profits, which comes about as a result of people being healthier and claiming less often.
VitalityLife is one of the fastest growing life insurers in the UK. It is unique to the current UK protection market and its suite of products includes Life Cover, Income Protection Cover, Serious Illness Cover, Business Protection and other additional products. By recognising people's efforts to look after themselves, VitalityLife is able to offer a more comprehensive set of benefits than traditional providers at a very competitive price.
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